Do you fill up your booking calendar at your Portugal villas during the peak months,
and yet struggle to attract guests during the off season?
Just because it is off season doesn’t mean that your Portugal villas should be receiving
fewer bookings. Many people like to travel to Portugal during the off season,
because it offers cheaper flights, less crowds, and better deals. However, the
off season will also bring cooler weather and shorter tourist attractions.
The weather in Portugal is very different depending on
which region your Portugal villas
are located in. If you are in the Algarve, the weather will be warm throughout
the year, but the hottest temperatures in the summer months will still be when the
tourist flow is the heaviest. In the autumn and winter months, the temperature
drops in Lisbon and Northern Portugal and the weather can be rainy with a lot
of wind.
If you want to attract more visitors to your Portugal villas in the off season, here
are some tips for getting bookings during the quieter months:
Highlight the Beauty
of the Season
Summer isn’t the only time when the scenery is gorgeous
around Portugal! Take some beautiful photos of the leaves which have turned red
and orange in the autumn, or a photo of a local festival which takes place
during this season. In the north of Portugal there might be snow on the
mountains during the winter, which would make for a beautiful photograph on
your holiday rental listing page.
You can also highlight seasonal activities and attractions
in the area around your holiday home that your guests might enjoy, such as
local events, festivals or day trip destinations.
Offer a Cheaper Rate
Most owners of Portugal
villas will have a different rate for their accommodation depending on what
time of year it is. If you can offer a cheaper rate or a special deal during
the slowest months of the year you will be able to attract travellers on a
budget who are looking for a great deal.
Target a Different
Demographic
Peak rental times for Portugal villas are usually during
the summer holidays and school breaks, but what about people who are not
constrained by school calendars or office hours, such as retirees and people
with young children? Think about how you can target these types of visitors by
making your holiday property more child-friendly and suitable for the elderly,
and then change the wording of your online listing so that it appeals to this
type of visitor.
Allow Shorter
Minimum Stays
You will easily get away with requiring a minimum stay of
one week during the peak season, but during the off season you might want to
consider being more flexible on your minimum stay. You might just be able to
attract visitors who are looking for a shorter stay, and could charge them by
the night instead.
These are just a few ways that you can maximize bookings
to Portugal villas and make the most
of the off season!
Author Bio
How can owners of Portugal villas get more bookings
during the off-season months? Here are some helpful tips.